Digital Advertising Archives - Campaigns & Elections

8 Predictions for Political Consulting In 2024

Data Privacy Laws Are Restricting Marketers’ Ability to Target by Ethnicity as the U.S. Electorate is Diversifying

How Campaigns and Groups are Approaching Risk in Their Creative

Growing Space for Smaller Players in the Democratic Tech Market?

Staff Shake Ups At Two Big Democratic Tech Companies

Getting Young Voters to the Polls Isn’t as Simple as All Digital All the Time

Democratic Firm SKDK Adds to Its Digital Roster

The Premium Inventory Frequency Trap?

Doing More With Less in ’24

3 Things Silicon Valley Doesn’t Understand About the Campaign Business

AI’s Role in Video Editing

A New Firm Aims For Creative That Entertains and Persuades

The Road Not Taken: Experimentation Or Tried-And-True Tactics?

Why Today’s Digital Ad Supply Should Follow the Farm-to-Table Produce Journey