Campaigns and their consultants have hard choices to make in the next 18 days about where to allocate their remaining media budgets. In fact, these are strategic decisions that could help decide some close races.
“We still have a lot of ways to get the viewer engaged with the candidate,” said Randi Langford, a political ad sales VP at New York Interconnect (NYI), a platform that integrates inventory from linear TV, addressable TV, VOD, live streaming, and OTT.
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