Political professionals are often skeptical of Election Day exit polls, and for good reason. In this article, Democratic pollster Bradley Honan examines what the 2020 exit polls actually told us about voter behavior.
Will Snapchat Be Relevant for Political Advertisers in 2016?
Snapchat is touting its advertising potential but the cycle is moving too fast for the company to capture a sizable share of campaigns budgets, digital consultants say. The company is […]
Tech Bytes: The Internet loves a campaign launch gone wrong
Launching a presidential campaign is hard work, particularly in an age where every stumble is picked up with glee on social media by people not fond of the candidate. With […]
AI Gets Top Billing In New GOP Incubator Investments
A new accelerator for startups on the right is putting $25,000 into six companies ranging from an artificial intelligence-based analytics venture to the social media platform Pundit. “Over the next […]
Does Your Campaign’s Burn Rate Really Matter?
The recent flameout of Wisconsin Gov. Scott Walker’s presidential campaign has touched off a debate among Republican consultants over burn rate and whether field is a better early investment than TV. […]
Coming & Going: June 8
With all of the early spring news, we missed the launch of a new communications firm. In early April, Patrick Hynes announced the launch of Hynes Communications, “a premier provider of […]
Why the Cost-Per-Vote Formula Needs to Change
Using a cost-per-vote analysis to assess a political campaign often leads to bad decisions and the wrong lessons being learned. Hereβs why.
Non-Partisan Consultants Eye Post-Election Gains
Proponents of party agnostic technology have their sights on a post-election shift in the political tech industry that could help their sector grow. Increasingly optimistic that a move away […]
GOP Firm Targeted Victory Makes First Acquisition Following Investment from Stagwell
Targeted Victoryβs first acquisition since Stagwell Media LLC took a minority stake in the full-service GOP firm five years ago could set the stage for more conglomeration on the right. […]
No more easy outs at the FEC
While no one who has had to deal with the enforcement process at the Federal Election Commission enjoys it, the FEC has put significant emphasis in recent years on dismissing […]
A Candidateβs Guide to Polling
You’ve signed a consultant, hired the fundraiser, and found the right person to run the ground operation. Do you really need a polling firm to test your message? After all, […]
The Yearβs Best Political Graphic Design and Branding Advice
From balancing client feedback to common design mistakes to predictions for whatβs next, hereβs what some of the industryβs most creative minds told us in 2021.Β
Advocacy Software Leader Quorum Acquires Capitol Canary
One of the biggest challenges facing Quorum CEO Alex Wirth following his companyβs acquisition of advocacy tech rival Capitol Canary: getting the word out. The newly formed company has some […]
FEC Approves Audit Report, Moves Toward Scam PAC Enforcement
The FEC this week moved closer to enforcement action against a treasurer linked to a host of so-called scam PACs. The commission had been auditing the filings of Freedom’s Defense […]
Democratic Startups Get Funding Boost With An Eye Toward Midterm Business Development
Higher Ground Labs revealed the cohort backed by its latest investment round on Tuesday, setting the table for these companies to help campaigns and groups on the left compete in […]
7 Ways to Stretch Your Ad Budget
Consultants naturally stake out organizational turf and many are guilty of driving their flag too deep into the ground. While having a static budget for these territories worked 10 years […]
Is California about to regulate the political blogosphere?Β
The consulting industry in California is waiting to see if the state’s Fair Political Practices Commission follows through on a proposal to require candidates and campaigns to publicly report payments […]
Donald Trump’s European-Style Campaign
In the past decades it has been customary for U.S. political consultants to practice their trade in Europe. There are hundreds of examples of Americans advising European campaigns beginning with […]
How Humor Can Bring Your Candidate Credibility
In Hollywood, the old adage goes, dying is easy, comedy is hard. When it comes to campaigns, that chestnut also applies. In fact, comedy is considered so problematic, not many speechwriters […]
Remembering a Political Tech Pioneer
Jim Gilliam entered the campaign industry on a mission: To put the tools of online organizing into the hands of as many candidates and groups in as many countries as […]
Corporate Consolidation and the Future of Consulting
For many years, the biggest obstacle to creating a viable business of politics in the United States was financial. Political work was variable and uncertain. Clients did not always pay […]
Consumer-Focused Firms Work to Break Into Political
With ad spending for the 2016 cycle now expected to reach $6 billion it’s no wonder that non-political firms are trying to break into the campaign market. Digital is one […]
Pandora Partners With i360 To Expand Targeting
Campaigns are giving Internet radio providers an earlier look this cycle as companies like Pandora have expanded their ad offerings and are unveiling new data partnerships. To improve its digital […]
6 tips for running a top-notch constituent service office
It may be considered an off-year for most political observers, but in reality 2015 is a huge year for local elections across the country. Some 24 states are holding municipal […]