It’s not enough to just have someone buy into the candidate or the issue. To win, you need fans who will take the time to share your story and sell it themselves.
Checking The Polls In The New Jersey Governor’s Race
For Republican Chris Christie to defeat Democratic Governor Jon Corzine this November he must keep Corzine under 45 percent of the vote. Ordinarily this would signal a landslide, but the […]
Ask The Campaign Doc: What Should Your Campaign Crowdsource?
Craig “Campaign Doc” Varoga is a longtime Democratic strategist and manager. Questions on strategy, general consulting, or anything campaign-related? Send questions using LinkedIn, Facebook, Twitter @CVaroga or CVaroga@Varoga.US and he’ll […]
Does the Democratic Side Have the Practitioners It Needs to Succeed In November?
For the left side of the campaign industry to be best positioned to help Kamala Harris win in November, one top Democratic practitioner says firms and agencies should take a […]
Balancing the Art of Merch and Digital Campaigning
Tim Sullivan didn’t have any formal training in design before he was given the opportunity to own the merch store on Colorado Sen. Michael Bennet’s reelect this cycle. It wasn’t […]
An Open Letter to Digital Publishers
Have you ever been in a room full of publishers intent on landing all of the $2 billion about to be spent on political digital advertising this year? We have, […]
Strategic Messages
Aping a campaign genius: It’s the message, stupid! I am a freelance political communicator available and general consultant specializing in messaging. I’ve helped dozens of candidates up and down the […]
Why Digital Content Needs To Center On The Candidate
We are all missing the boat on building a personal brand for our candidates. Too often, our candidates are not the stars of the content we produce. We focus […]
Consultant Predictions For 2018
The Trump presidency and all the uncertainty it has brought had some consultants unusually hesitant to gaze into their crystal balls this year. “I think I’ve given up on predicting […]
The First Amendment, lies and campaigns
In the summer of 2012, much of the reporting on the politics of The Supreme Court focused on the electoral ramifications of the high court’s decision on the Affordable Care […]
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The Conversation You Need To Have With Your Campaign Manager
Hiring a manager is one of the most important decisions candidates make. It can make the difference between a successful campaign and one that languishes. When considering a prospective manager, […]
Is Barack in a Bind?
In a campaign that lasted forever, it was probably bound to wind up as it did one rainy weekend in late April. Sen. Barack Obama was visibly tired. He was, […]
4 Tips for Online Trainings In the Time of Coronavirus
It’s never been more important to do what we can to respect the safety and health of others by providing ways to do trainings online. Now, it’s no secret that […]
Training Advocates to Engage In Presidential Forums
Whether you’re planning an intimate meet and greet with a mayoral candidate or coordinating a large assembly for congressional leaders, it’s critical that your advocates are trained to properly and […]
How To Craft The Perfect Fundraising Message Post-RNC
Republican candidates and campaigns are coming off the RNC in Milwaukee feeling united. In this environment, fundraising is going to have a renewed focus. With so much energy on the […]
Campaign Doc: Don’t let stock footage sink your ad
Q: Is it permissible to use stock footage in our TV ads? It would save us a lot of money. A: It’s certainly permissible, and it’s often advisable and cost-efficient. […]
A ‘No-Brainer’ Solution For Email Deliverability
Email is the lifeblood for many advocacy programs and campaigns, and it’s no secret that threats to email security have surged in the past few years. But even in this […]