There’s no question. Twitter is now a driver of the 24-hour news cycle. The once-for-fun social media site has become a transformative political tool. Used effectively, it gives campaigns and […]
How a Local Election You’ve Never Heard of Helped Determine the 2000 Presidential Election
David Boies walked onto the famed set of NBC’s “Meet the Press” in December 2000 and readied himself for what he expected to be a contentious interview. Boies, one of […]
Finding Meaning In Your Social Media Metrics
Here are four ways to find meaning in your campaignโs social media metrics.
Finding A Place for Data and Analytics in European Campaigns
If you drove a Prius in 2012, data suggested you were 80 percent more likely to vote for Barack Obama—a nugget that neatly captures the appeal of big data in […]
Cybersecurity Experts: Latest Attack Reveals Need for Stronger Industry-Wide Protocols
The latest cyber attack on a major party campaign committee should lead to greater demands on vendors and consultants to implement stricter cybersecurity protocols. That’s according to Brian Franklin, […]
What Does the Future Hold for Political Fundraising?
Whatโs next? Artificial-intelligence-driven tech that will anticipate your interest in candidates or causes.
President Obama’s two-sentence litmus test
It’s interesting that pundits talk about how President Obama is above the fray, as it were, and like to portray him as the professor he once was. That could be […]
Hitting Your Target with Earned Media
Winning a campaign takes a lot of planning and a little bit of luck, a long-time political consultant once told me. The luck this graybeard was describing is not the […]
Rallying the Suburbs
Republican vice presidential candidate Sarah Palin was in friendly territory Monday. She rallied a couple thousand supporters in Leesburg, Virginia. The location was just over the border of Virginia’s Fairfax […]
Ask the Campaign Doc: In the Final Days of Summer, What Are You Reading?
C&E’s Campaign Doc columnist Craig Varoga curates an end of summer reading list for political professionals.
One Consultant Worries Republican Ad Testing Doesn’t Go Far Enough
Republican consultants don’t have enough eggheads in their ranks to effectively test their persuasion ads, which could mean that the right is running spots that at a minimum aren’t effective […]
Call Center Firm Runs Afoul Of Labor Department
A large phone data collection firm was hit with a $550,000 fine this week for allegedly hiring three 13-year-olds to staff its phone banks and for giving too many hours […]
Online advertising isn’t a desktop experience anymore
Mobile content has grown so exponentially that online advertising is “no longer a desktop experience,” says Scott Goodstein, founder and CEO of the mobile firm Revolution Messaging. The rapid expansion […]
Theft under the guise of campaign donations
It’s 2008 all over again. Back in 2008, some ne’er-do-wells in Eastern Europe saw how much Barack Obama was fundraising online and thought, “Here is a great opportunity to make […]
Focus on engagement
In today’s hyper-connected world of texting and content on demand, the phone is often overlooked as an engagement tool. While social media and email blasts might steal a considerable amount […]
Running an effective online campaign in a scarce market
Be it an online money bomb or simply reinforcing the TV spots your campaign is already running, online advertising has become a critical component of most major political campaigns. But […]
Shop Talk: Dividing up the Campaign Pie
This issue’s shoptalkers: Brian Donahue, founder and partner of CRAFT Media/Digital; Amy Niles Gonzalez, founder and president of Blueprint Interactive; Jason Ralston, partner at Ralston Lapp; and Brad Todd, founding […]
The Expendable Child
Eight years ago, I had a life-changing moment. So great was this moment that it became the foundation of my personal and professional life.ย I rarely discuss it with others and […]
Can Newt’s camp weather the storm?
The campaign of former House Speaker Newt Gingrich hasn’t been defined by message discipline, organizational prowess or really any of the markers that typically define a well-run presidential bid. […]
How to Gain a Home-Field Advantage Against Disinformation
Digital disinformation remains an enormous challenge for political campaigns and organizations. In this article, GQRโs Carina Kaplan writes that campaigns can gain a home-field advantage by investing in local community members who can cultivate relationships online.
A Report on Ad Libraries Warns of Inadequate Transparency
For media practitioners having to track programmatic ad spending from competitors, there could be an even bigger headache looming this cycle: tracking influencers. Influencer marketing is a bigger line item, […]
The Fierce Urgency of 2009
National Democrats were flying high after President Barack Obama’s commanding win this past November, but 2009’s handful of elections offer the GOP some high-profile chances to show it can still […]
The New Generation of Democratic Tech Entrepreneurs
When it comes to political technology, Democratic campaigns and organizations have a whole lot more crayons in the box than they did a few years ago. In part, that situation […]
Why Campaigns Should Be Engaging Disabled Voters
Candidates who want to build a sustainable path to elected office should be courting the disability voting bloc. Before explaining how to do that, I’ll tell you why. There are […]