Press releases can feel like a necessary evil to many campaign managers. You have to issue them but you don’t have much confidence that they’ll earn you any votes, in […]
Why Media Monitoring Still Matters in 2019
If you’re a campaign or advocacy professional, you likely receive news clips compiling stories relevant to your work every day. This has been standard operating procedure for many firms over […]
The Passion of McCain-Feingold
Under attack from all angles, campaign finance legislation is dying a painful death [Ed. Note: The Supreme Court ruled in Citizens United v. Federal Election Commission on January 21. Read […]
6 Campaign Web Design Trends to Watch in 2020
For political campaigns still tweaking their online footprint ahead of 2020, here are six campaign web design trends to look for.
Seven common new media mistakes
As campaigns increasingly incorporate new media into their strategy and budgets, the pressure is on to make sure these new methods are living up to the hype. If you focus […]
5 essential practices for reaching inboxes
Deliverability is the moving target of email marketing. When you hit send on your blast, a medley of factors influence whether that email lands in a recipient’s inbox, spam folder […]
Design Your Digital Program to Drive Votes
An experienced campaign runs itself backwards. That is, it determines how many votes it needs to win and builds a plan backwards from Election Day to get that many voters […]
Advances in the Theory of Campaign Message Testing
Message discipline is a common characteristic of winning candidates, especially in races that fall below the top of the ticket. A voter chooses a candidate because that candidate gives him […]
Rising Stars 2008
David All 29, Republican Before going to work on the Hill at age 24, David All never really considered himself a “tech guy.” He had already served as a speechwriter […]
Tips from the Trail: Exploiting an Opponent’s Mistake
When small businesswoman Elizabeth Halseth decided to run for Nevada state Senate as a Republican, she was initially written off by the political establishment of both parties. To even get […]
What Republican Fundraisers Need to Compete
We learned in January that ActBlue, the Democratsโ online fundraising platform, reported more than 5 million individual donors giving to federal campaigns this cycle, while WinRed, the Republican counterpart, saw […]
Polling Innovations You Might Want to Ask About
Even accomplished strategic thinkers can sometimes be slow to appreciate innovation. Take Napoleon’s reaction upon being told of Fulton’s steamship. “You would make a ship sail against the wind and […]
How the Sanders Campaign Wants to Win Black Friday
As holiday shoppers start spending in the coming weeks there’s one item that Bernie Sanders’ campaign hopes is on everyone’s list: Apple TV. The White House contender’s digital consultants created […]
MEET DASH: A Fast, Affordable, and Smart Temperature Check for Candidate and Issue Ads
Putting the right message in front of the right audience matters more now than quite possibly ever before. Given the high volume of messaging any given voter, advocate, customer, or […]
Shop Talk: Mail and broadcast still pack a punch
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group. […]
Republicans Have a New Tool to Audit Their Digital Programs
Republicans have a new subscription service to help them navigate the digital ecosystem. Best Practice Digital wants to help campaigns, PACs and groups on the right formulate digital strategy and […]
5 Ways to Market a New Firm Beyond Your Network
Even in the political industry, word of mouth isnโt powerful enough to reach every potential activist that will take the leap and run for office in the coming year.
Meet Your New Committee Chairs
With the Republicans set to assume control of the House in January, a host of new Republican committee chairmen and chairwomen—as well as a new majority leadership team–are waiting in […]
Political Entrepreneurship: How to Build Successful Centrist Political Startups
Liberal democracies are in crisis. So are many traditional political parties across Europe. This opens up opportunities for political startups: new parties founded with the goal of entering parliament. Recently, […]
Vendors Seize On DNC As Marketing Opportunity For New Products
Partisan vendors are capitalizing on the DNC to unveil new products and partnerships they hope will gain traction with clients as the cycle enters its final stretch. DSPolitical was the […]
THE LIST: Our Annual Consultant Scorecard (L – Pr)
THE LIST: Our Annual Consultant Scorecard (L – Pr) Abbreviations: W = Won general election (with no competitive primary, or vendor wasn’t involved in primary) L = Lost general […]
Why One Designer Saw the Need for a New Campaign Website Tool
Robert Arnow, the creative director of Incitement Design, has spent much of the past year getting a website-building platform off the ground. It’s targeted to people who don’t have design […]
Survey: Bachmann and Cain most web-savvy
Rep. Michele Bachmann (R-Minn.) and businessman Herman Cain have a more polished digital presence than their GOP rivals, some of who have a bit to learn about online courtship, according […]
2010 International and Nonpartisan Rising Stars
The 2010 Rising Stars | Democrats | Republicans | Nonpartisan & International Armando J. Arana S., 33, International Consultant, Newlink Political It is safe to say that political struggles have […]