As we approach the Midterm Elections, listen to United States Postal Service Direct Mail Consultant Brenda Manos share insights from her experience working closely with political campaigns.
She shares how direct mail can help reach voters more effectively by integrating digital and direct mail campaigns, including with the Informed Delivery® feature.
Informed Delivery has nearly 50 million national subscribers, an open rate of 67% and is a proven asset for communicating with voters.
USPS has been conducting post-election research since 2016 to provide campaigns with insights on voter behavior and how to authentically engage with demographics from across the country, especially by leveraging features like Informed Delivery. For more information on how USPS can support your campaign messaging strategy this election cycle and beyond, visit the links below:
- The Direct Mail Effect with Voters – A Guide from the 2021 Virginia Elections on How to Effectively Build Integrated Campaigns
- DeliverTheWin.com – Your USPS Source for All Things Political Mail
Click here to be connected with a Direct Mail Consultant and receive expert advice about using direct mail to increase your voter reach.