How can your campaign break through the noise and authentically resonate with voters?
United States Postal Service Direct Mail Consultant Paul Del Signore answers these questions and more – sharing tips, tactics, and insights from USPS for campaign managers and consultants to leverage and improve their campaign messaging strategy during this election cycle.
Whether you’re at the top of the ticket or the bottom of the ballot, here are four tips Paul recommends to get the most out of your campaign:
- Reach voters’ inboxes and their mailboxes through Informed Delivery® – With nearly 50 million national Informed Delivery subscribers and an open rate of 67% of users, Informed Delivery is a proven asset for communicating with voters.
- Use Red Tag mail for greater processing visibility and peace of mind – Tag 57 is a red container tag designed to provide added visibility to direct mail from postal acceptance to processing operations. Tagging your mail alerts all Postal employees in the processing chain that this is political mail.
- Sequence mail by leveraging Informed Visibility® – Informed Visibility is a near-real-time data reporting tool that tracks your mail as it travels within the mail stream, so you know where individual mail pieces are every step of the way.
- Build a relationship with a Direct Mail Consultant – Discuss any of the above or learn about the latest voter insights from USPS.
For more information on how USPS can support your campaign messaging strategy this election cycle and beyond, visit the links below:
- The Direct Mail Effect with Voters – A Guide from the 2021 Virginia Elections on How to Effectively Build Integrated Campaigns
- DeliverTheWin.com – Your USPS Source for All Things Political Mail
Click here to be connected with a Direct Mail Consultant and receive expert advice about using direct mail to increase your voter reach.
