OTT: Why Platform Choice is a Win or Lose Decision
When it comes to local OTT advertising, there are many companies that offer different pieces of the puzzle, but Gamut delivers everything the evolving streaming video landscape demands: audience, data, reach, transparency — and total expertise.
Incorporating OTT into your political advertising strategy is key. According to MRI-Simmons, 70% of voters who are active in local and state elections stream ad-supported OTT video. And AVOD OTT reach increased annually by +6 percentage points and is projected to rise.
Gamut can reach voters where they live and consume media – across all devices. Using proprietary first-party data, customer data, and third-party sources, Gamut helps advertisers target relevant, engaged audiences in every DMA – from ZIP level to statewide. Gamut’s relationships and premium inventory from 100+ top-tier networks allow Gamut to deliver quality impressions at scale – achieving a 100% delivery.
Gamut offers campaigns more customization than anywhere in the market. Leverage strategic advertising touchpoints and innovative supply solutions across our suite of products including long-form and short-form OTT video, local site sponsorships, display, rich media, and targeting solutions to reach your TOTAL voter audience.
Gamut’s advertisers are able to analyze their campaign data in our custom, real-time dashboard equipped with an always-on household reach and frequency capability and measure the true incremental reach of their OTT campaigns and maximize their business results.
As OTT streaming consumption continues to grow in the U.S. and advertisers shift media dollars into OTT, Gamut is well-positioned to continue its role as the leading OTT advertising product in the marketplace. Gamut will help deliver local scalability and reach, guaranteed quality impressions, premium content from top publishers to reach current and potential voters.
Andrea Duggan, Gamut’s VP of Media Sales at aduggan@gamut.media can serve all your political advertising needs.
