Television Archives - Campaigns & Elections

Ad Tech Firm Ampersand Launches New Political CTV Platform

Trust Beats Message Discipline: Why Political Persuasion Needs a Rewrite

Why Democrats Must Treat CTV as the New Political Battleground

Video Ad Spending to Set Record for a Midterm Cycle in 2026

DIRECTV Launches New Platform For Political Advertisers

Political Advertising Could Weigh on Broader Media Market in 2026

AI Stokes Concerns Among Political Voiceover Talent

Why You Can’t Afford to Pause Ad Dollars in Unpredictable Times

5 Things Political Advertisers Should Be Doing In 2025 and Beyond

‘A Bloomberg Console’ for Campaigns: Firms Unveil Ad Data Tool

What a Florida House Race Says About Democrats’ Ad Strategy

The Streaming Services on Political Advertisers’ Wishlists

4 Lessons For Political Marketers From This Year’s Super Bowl Ads

Democratic Firm Launches With a Boutique Focus on Message and Targeting

Is Cable The Biggest Loser of 2024?

Opinion: The Secret to Building Liberal Media That Works: Three Rules to Avoid Another Air America

The Problem When Ad Budgets Get Too Big

A Post-Election Question for Democrats

Media Buyer’s Hot Take On ’24: It’s Not The Message, It’s the Medium

A Left-Field World Series for Election 2024

The GOP Needs A Strategic Overhaul – Regardless Of What Happens In November

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Ads Remain Focused on Persuasion Despite Need for GOTV

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?