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Articles
The Business Advice Column: Should I Fire My Needy Client Before November?
Better Data, Better Audiences, Smarter Advertising
How Democratic Mega Firm SKDK Sees the Midterm Media Landscape
Creative Insights: Battling Misinformation and Maintaining Your Online Brand
What I Learned After 7 Years of Running My Own Firm
Direct Mail Insights for 2022
3 Ways to Make the Most of In-Person Marketing Events
To Keep Pace With a More Diverse Electorate, Progressives Need to Up Their Data Game
These 3 Voting Blocs Could Save the Midterms for Democrats
3 Big Reasons Out-Of-Home Advertising Should Be a Part of Your ’22 Media Plan
Hoarding Paper Could Become the New Normal As Supply Worries Persist
Reaching Diverse Voters with Authenticity
Is the Sun Beginning to Set on QR Codes?
Collaboration in Political Design
Creative Insights: Expanding Your Digital Universe
Why One Firm Invested In DC Office Space And Shunned Remote Work
The Media Mix: Leveraging Direct Mail to Make the Most of Your Integrated Campaign
Think Your Race Is Going Sideways? Consider the California Reality
The Left’s GOTV Efforts Could Use a Midterm Boost
Getting the Most From Your Direct Mail Efforts
A Tech Prescription for Improving Midterm Poll Results
Getting Started Consulting Outside the United States
How One Designer Has Adopted a Template Model to Unleash Her Party’s Creativity
Creative Insights: Designing a Logo That Fits the Candidate and the Message
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