Down-ballot races always face an uphill battle. When it comes to fundraising, increasing name identification, attracting earned media, and generating buzz around the campaign, the better-known “front-runners” tend to steal […]
Google Search Results Will Make or Break 2020 Campaigns
The traditional campaign playbook has been turned upside down this year. Campaigns are now experimenting with a host of digital strategies to engage supporters online. But Facebook ads, virtual town […]
Tech Bytes: Reaching Voters on the Go
The growing number of people surfing the Web on mobile devices offers yet another outlet to reach people on the go. Mobile websites—those streamlined to fit the screen of a […]
New York Influencers Web Links
The list of New York’s influencers is up. Check out the movers and shakers in the Empire State and their weblinks below. Top 10 Republicans Dean Skelos – Dean […]
New Compliance Pitfalls Await Campaigns In 2020
After an exhausting midterm cycle and a brief holiday respite, practitioners are back in the swing of things. Even though 2019 is largely an off-election year, there are many types […]
Fake Video: Coming Soon to a Campaign Near You
The technology to create convincing fake video clips is moving fast. The tools are young and the results still relatively easy to spot, but that won't last. Soon enough, artificial […]
Words We Remember
If you tune out the endless convention speeches, you might miss a moment when history is made. So you want to get terror suspects screaming for mercy? Make them sit […]
Hispanic Outreach Fumbles Show History Repeats
In 2014, then-Sen. Mark Udall (D-Colo.) decided against implementing a robust Hispanic outreach effort. In 2018, then-Sen. Bill Nelson (D-Fla.) launched a Latino outreach effort in the last couple of […]
Best Practice for Campaign Websites and What Campaigns Should Be Considering When It Comes to Mobile Presence.
Best practice for campaign websites and what campaigns should be considering when it comes to mobile presence. Maggie Larkin of Engage chats with C&E's Shane D'Aprile.
3 easy steps to avoid the threat of FEC penalties
Incurring penalties from the Federal Election Commission can expose your campaign to attacks from your political opponents. Whenever possible, your campaign’s operational processes should lead to internal discoveries of common […]
Creative Insights: The Key Questions for OTT/CTV Advertising in 2022
When it comes to reaching voters where they are this midterm cycle, OTT/CTV platforms will be a big piece of political ad budgets from now through November.ย
Donald Trump’s European-Style Campaign
In the past decades it has been customary for U.S. political consultants to practice their trade in Europe. There are hundreds of examples of Americans advising European campaigns beginning with […]
Start-Ups
Why get a new job, when you can open a new firm? For a moment, put yourself in the shoes of a 26-to-31-year-old political junkie who has worked almost your […]
Making for the exit
Silicon Valley and Washington have both been a draw for this generation of Americans. The young and aspirational flock to the District or Palo Alto, because they want to be […]
Questions surround text-to-donate
Setting up a text-to-donate regime in time for political campaigns to cash in before November looks increasingly like a long shot. The issue is on the agenda for the Federal […]
5 advertising bets you should make online this cycle
The 2014 election could mark the first where voters spend more time per day online using their laptops, tablets and smartphones than they will spend watching traditional television. Corporate advertisers […]
FEC permits small donor channeling
Online shoppers will soon be able to make campaign contributions with their purchases. The Federal Election Commission ruled Thursday that a California-based company could channel rebates from its customers into […]
Why Republicans haven’t closed the gap on targeting and tactics
Republicans are happy and optimistic for the first time since 2010. After President Obama’s reelection in 2012 and the loss of Virginia’s governor’s mansion in 2013, it seemed to many […]
Can Running An Ethical Campaign Help You Win?
You don’t have to look far in the campaign industry to find questionable strategic and business practices, but a practitioner-turned-academic is hoping to start an “ethical campaign movement.” The would-be […]
Can Romney claim a conservative win in New Hampshire?
Mitt Romney’s expected win in New Hampshire Tuesday could enhance his conservative bona fides. That’s because the Granite State has seen a remarkable growth in Republican influence in the last […]
Friday Must-Reads: Countdown
This year’s gubernatorial primaries are fast approaching, and both states, New Jersey and Virginia, look to be hot contests. In New Jersey, incumbent Gov. Jon Corzine is still sitting low in […]
An Online Model for the GOP?
For Republican campaigns hoping to harness the Internet this November to propel everything from online fundraising to GOTV efforts, the campaign operation to emulate may very well be that of […]
How To Get the Most Out Of Your Virtual Town Hallย
Earlier this year, I was getting ready to lead a 30-city, cross-country advocacy tour to help people tell their stories of struggling to pay for prescription drugs. Then coronavirus arrived […]
5 Questions to Ask Your P2P Vendor
There are a lot of P2P texting vendors for political campaigns to choose from. Getting it wrong can be costly. Here are the questions to ask your vendor.