OTT Archives - Campaigns & Elections

Media Buyer’s Hot Take On ’24: It’s Not The Message, It’s the Medium

The Digital Advertising Winners and Losers of ’24

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Will CTV/OTT Advertising Decide Your Election?

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?

Contextual Data Vendors Offer Media Buyers a Solution for the ‘Vibes’ Election

Coming to Your Screens This Fall? A Digital Battle Like No Other

How Campaigns Can Hide Their Digital Ad Buys

Why CTV Is Digital Advertising and Why That Matters

The Presidential Debate Viewership Data Highlights the Current Media Divide

Mark McKinnon Wants To Answer A Question That Could Decide The Outcome of 2024: What’s Gen Z Thinking?

Issues With Streaming Ad Approval? Sometimes You May Need to Walk Away

What Watching the Masters (and Other Sports) Says About Your Politics

Avoiding the CTV/OTT Inventory Squeeze

Conquesting At Scale With New CTV/OTT Offerings

Capitalizing on CTV Growth in 2024

Political Media Buyers Are Waiting On a Decision From Netflix

The Enduring Mysteries of the 2022 Midterms

Local CTV and Linear TV Working in Tandem for Votes

Don’t Play it Safe and Expect to Win: What to Know about OTT Advertising this Fall

3 Ways to Make Sure Your CTV Ads Hit the Mark Between Now and Election Day

How Democratic Mega Firm SKDK Sees the Midterm Media Landscape

Extending Your Political Campaign’s Reach With a4 and LG Ads

Creative Insights: The Key Questions for OTT/CTV Advertising in 2022