Television Archives - Page 3 of 4 - Campaigns & Elections

The Questions to Ask Your Media Buyer in ’22

Learning from the Biden Team’s Local TV Strategy

Creative Insights: What Does the Future Look Like for Political Buyers and Media Shops?

How Political Buyers Are Measuring Viewership in ’22

The Pandemic Changed Political Media Production. Most of Those Changes Are Likely to Last

Ad Spending Report Projects $9 Billion for Midterms, Shows Growth in Down-Ballot Digital

Democratic Consultants Worry Investment May Not Match Growth of Hispanic Voters

Joe Slade White Remembered As Mentor, Ad Maker And Creative ‘Genius’

Inside a Media Production Bubble That Filmed 200+ Spots In 10 Days

Content Case Study: 13 Mayors In One Spot for Biden-Harris

Creating a TV-Ready Spot for Digital

After 2020, Media Strategists Say the Ad Playbook Has Expanded

Republican Caucus Series: Ad Creative and Production.

Democratic Caucus Series: Ad-making and Production

From Fundraising to Campaign Ads: The Ethics Considerations for Consultants

After 2020, Is It Time To (Mostly) Ditch Broadcast Buys?

How Buyers Harnessed Over The Top Advertising in 2020

How Much Is Too Much When It Comes To Campaign Outreach?

Content Case Study: Carlos Gimenez for Congress

Media Buying Lessons To Take Into the Next Campaign Cycle

Despite Victories Down Ballot, Republicans Can’t Continue To Ignore Campaign Technology

Content Case Study: Yes on Question 802

Election 2020 Recap: How Agencies and Buyers Navigated a Cycle with Record-Breaking Ad Spend

Post-Election Questions for the Campaign Industry