How Much Is Too Much When It Comes To Campaign Outreach?

Consultants in all areas of the campaign industry are grappling with questions of volume and timing after a cycle that saw record spending and more calendar-shifted voting. 

Now, pollsters are debating whether saturation in areas hard hit with survey calls skewed their results as voters were put off by too many asks for their opinions. Media consultants and ad buyers are debating what amount of TV and digital spending is overkill in an increasingly fractured audience environment. And mail consultants are questioning what volume of pieces can be sustained after some practitioners saw ramped up frequency to hit audiences stuck at home because of the pandemic.