The new political social media advertising rules can be painful, take it from me. To avoid falling into the newly opened pitfalls, consider the following. First, let’s talk Facebook. As […]
More marriage fights loom, but will the money be there? ย ย
The political strategist who ran California’s Prop 8 campaign expects more ballot fights over same-sex marriage in the wake of this week’s Supreme Court decisions, but he says activists will […]
Ask the Campaign Doc: Expanding Your Services
Craig “Campaign Doc” Varoga is a longtime Democratic strategist and manager. Questions on strategy, general consulting, or anything campaign-related? Send questions using LinkedIn, Facebook, Twitter @CVaroga or CVaroga@Varoga.US and he’ll […]
Ask the Campaign Doc: Is Anything Possible Now?
Craig “Campaign Doc” Varoga is a longtime Democratic strategist and manager. Questions on strategy, general consulting, or anything campaign-related? Send questions using LinkedIn, Facebook, Twitter @CVaroga or CVaroga@Varoga.US and he’ll […]
A Candidateโs Guide to Polling
You’ve signed a consultant, hired the fundraiser, and found the right person to run the ground operation. Do you really need a polling firm to test your message? After all, […]
Starting From Scratch? Here’s How to Hit Your Online Fundraising Goal
Fundraising online is getting easier because of the bevy of new tools available to candidates. Innovations ranging from #cashtags to digital video donation platforms are expanding the opportunities for campaigns […]
2020 Rising Stars
We’re Proud to Announce the 2020 Class of Rising Stars Since 1988, Campaigns & Elections has recognized the best young operatives in the campaign business with the coveted Rising Star award. It’s one of […]
Either Lead, Follow or …
Truly organic campaigns are few and far between. “Astroturf” and “grasstops” have become buzzwords in recent years because conventional wisdom says that winning solely on the grassroots has gone the […]
As GOTV Arrives, Campaigns Have More Phone Options
The early vote window has already opened in some states and will open this week in a host of others. For campaigns chasing absentee ballots, mail-in ballots and early in-person […]
Optimizing Your Political Dialing Efforts
Nothing is more annoying than listening to a ring tone while waiting for someone to pick up the phone. Now imagine doing that for 5 hours straight, sometimes even longer. […]
Like It or Not, You’re Being Tracked
For privacy advocates, 2011 was supposed to be a big year. Many expected it to mark the start of a regulatory trend that would put the squeeze on behavioral marketers […]
Unveiling the Power of Diversified Political Data: A New Frontier in Understanding the Electorate
In today’s fast-paced political landscape, understanding the electorate is more crucial than ever. Traditional polling methods have long been the cornerstone of political strategy, but in an era where issues […]
Itโs Time to Play the AI Candidate Gameย
The idea sounds ridiculous, but someone will do it. Like, really do it. Today, campaigns are almost certainly using large language models (LLM) like ChatGPT to write the first drafts […]
PhoneBurner
Calling supporters to raise money and get out the vote? Make calls faster, have up to 4x more conversations, and get better results with PhoneBurner. Our cloud-based call time solution […]
The Evolution of WhiteHouse.gov
What have been the most popular features of WhiteHouse.gov since its launch in 1994? Apparently any content having to do with the first pets, White House web managers from the […]
Will Trump’s New Hampshire Support Collapse?
The Republican candidates who played strong in Iowa have pivoted their message to the radically different Granite State, where voters are more independent and less evangelical. These same voters are […]
Developing A Post-Election Plan For Your Digital Infrastructure
With Election Day ticking closer, campaigns are focused on nabbing early votes and building GOTV operations. But after the votes are counted Nov. 8, it’s important, win or lose, to […]
Making your web campaign real
When we look at a political website, we see reflections of the candidates and their campaigns. It’s nice to see campaigns that put some effort into dressing up for the […]
Getting Your Data Game Right in 2024ย
Thereโs no doubt the 2024 election is generating a high amount of interest, but motivating voters to take meaningful action, whether it be donating to your campaign or just getting […]
Down Home Digital: The Dangers of Online DIY
The goal of doing more with less is a recurring mantra in both business and politics these days. While convincing many organizations to invest appropriately in online communication and technology […]
So You Wanna Be a Player?
How to go negative in the 21st century “Hi, I’m a Mac. And I’m a PC.” How many times have we heard these words? For us political junkies who set […]
Lessons from an unconventional candidate
When I decided to run for California secretary of state earlier this year, I assumed that my experience as a political consultant would be of limited value to me in […]
Campaign comedy can be no laughing matter for candidatesย
Comedy is an integral part of the political process and has been for some time. Research shows it can have an impact on public perception of issues and candidates. Just […]
“Do Not Track”: FTC May Regulate Online Tracking
A number of digital media firms use personal data tracking to help personalize their services and target their desired audience more effectively. Advances in targeted online advertising resulting from this […]