While the 2012 election results are still being evaluated, one thing is clear: Republican failures at the polls were a direct result of an inability to adapt the party’s messaging […]
Should Down-Ballot Campaigns Invest In An App?
Labor unions, advocacy groups and even coffee shops have their own apps. And plenty of campaigns have followed suit — both major party presidentials had one last cycle — but […]
Is AI Asking for Your Vote? A Survey of How Election Law Deals with Generative Artificial Intelligence Across the U.S.
The increased use of generative AI has prompted concern across the United States, leading states to hurriedly craft laws either barring the use altogether of these tools or requiring disclosures […]
A Viewer’s Guide to the 2020 Polling Wars
2020 will see a lot of debates over polling. Here are the four key aspects of survey research that will sit at the heart of those fights.
Reaching Women Voters Through Mail
Is this the “year of the woman”? Some observers think so, considering this midterm election cycle has more women running for office than ever before. As part of the United […]
Forecasting with non-representative polls
Election polling is central to allocating campaign resources and to effective fundraising. And probabilistic polling, where, in theory, every person in a target population has a known probability of being […]
Why Pollsters and Consultants Must Collaborate
Consultants often treat polling as an amulet that protects candidates from the evil campaign gods. If the numbers are good, it means everything will be fine come Election Day. Pollsters, […]
Digital Political Advertising In 2020: What We Learned
In 2020, the COVID-19 pandemic made political digital infrastructure tougher, more resilient, and non-optional. Demand for first-party data skyrocketed and the pandemic accelerated the need for onboarding vote by mail (VBM) segments, exclusion files, and custom issue-specific data.ย Political digital spending was off the charts.
Movers & Shakers: Don McGahn
C&E: Looking back on your time as chairman at the Federal Election Commission, what actions do you see as the most consequential? Don McGahn: Given that I just left, I’m […]
3 Steps For Marketing Your Firm In 2021
If you own a political consulting firm, think about where you want your firm to be on Election Night in 2022. How many clients do you have? How many people are on your team? What is your gross revenue? If you want those dreams to become a reality, the time to start marketing yourself and your firm is now.
Mixing New and Old Media
The integrated campaign to save San Francisco General In 2008, San Francisco faced the prospect of losing San Francisco General Hospital, the only Level 1 trauma center serving millions of […]
Fundraising Copywriting on the Right In the Second Trump Eraย
You may have heard the adage: was Napoleon a product of his times, or were the times a product of Napoleon? In 2024, political copywriters find themselves asking similar questions. […]
Campaign Grid CEO Jeff Dittus Targets Voters and Donors Online
Campaign Grid is on the forefront of online targeting in the political advertising world. CEO Jeff Dittus sits down with Campaigns & Elections to discuss the impact of targeted advertising […]
Q&A: Janet Brown on next year’s debates
The Commission on Presidential Debates is no stranger to criticism. It’s been called insular, stagnant and more recently, it’s been accused of shunning technological innovation. Still, when October of a […]
Audience Partners Unveils Uber Poll Ride Service
This November campaigns can ditch the volunteer-driven van and send their supporters to the polls in an Uber. It's not the first foray into campaigns for the ride-sharing app. The […]
10 questions to ask before you run
So you’ve decided to run for office. But are you truly prepared for everything that comes along with it? Most prospective candidates would probably say yes. Many of their consultants […]
Digital Dial Testing for Campaigns
This cycle, many campaigns will use digital dial testing for the first time to shape their messages up to the minute. Online surveys, focus groups and communities can be tapped […]
Confronting the Slow Growth In Poli-Tech
With so much digital and tech adoption in general, why isn’t the poli-tech space booming? Instead, why is there noticeable chatter about missed sales goals, lower marketing budgets, and in some […]
Want to Raise Money Online in 2012? First, Learn the Lessons of 2010
The media has been buzzing around the news that the 2012 election cycle will break all previous campaign fundraising records. President Obama’s re-election campaign aims to top its $750 million […]
Why I Move In With the Candidate
No one actually decides to be funny. Mine was a very introverted, shy childhood I carried around inside of me; secretly wishing I could squeeze my eyes shut and when […]
All in the Family
When politics is the family businessBy the time he was nine, Mark Squier was already knee deep in the world of high stakes politics, which in 1968 was still a […]
New Leak Again Shines Light On Data Vendors
A database containing the voting records of 191 million registered U.S. voters has been leaked online, according to a cybersecurity researcher who said he accessed the records. Nonpartisan tech and data […]
3 Tools to Help Run Your Campaign Like a Well-Oiled Startup
Campaigns, it’s been said, are the ultimate lean startup organizations. But just as campaigns employ the lean start-up model for things like staffing, budgeting, and approvals, they often don’t apply […]
A Search Too Far
Improving your search ranking is important, but SEO tricks can land you on a blacklist… Search engine optimization—or SEO for those in the know—is a must for political campaign websites. […]