Down-ballot campaigns are setting records. More candidates than ever are contesting midterm state-level races and many campaigns are seeing unprecedented spending. Now, this excitement has some consultants jockeying to take advantage of […]
4 questions for your digital consultant
It’s safe to assume that every well-funded campaign next cycle will have a seat for a digital consultant at the kitchen table. But which pro should fill it? The proliferation […]
New Media, New Cycle
Jonathan Karush often gets asked by his clients how he can give them a web presence like Barack Obama’s. “I sort of scratch my head a little bit,” Karush says, […]
Practitioners On Both Sides Say Digital Creative Needs Its Own Rigorous Testing
Digital advertisements donโt usually go through the kind of creative testing that many political media consultants subject their television ads to, but both Democratic and Republican strategists say that should change. Read why itโs so important to figure out what digital creative is working with your audiences.
Can Free Vendors Really Meet 2020 Cybersecurity Demands?
The growing number of cybersecurity vendors offering free or low-cost services to campaigns may discourage practitioners from allocating sufficient funding to pay for online protections. That’s one concern being raised […]
What 2016 hopefuls can teach your campaign about mobile
Some have already dubbed this cycle the mobile election on account of the influence smartphones will have over campaign strategy. But which 2016 campaigns are using mobile well in the […]
How Does the Campaign Industry Solve a Problem Like Trump?
Even before Donald Trump’s campaign started racking up wins, consultants were brainstorming ways to derail him. A few went rogue and set up guerrilla Super PACs to snipe at the […]
Twitter ads can give campaigns an edge, but at what price?ย
Twitter is facing increased competition for campaign ad dollars, but it remains one of the top platforms for political messaging. Peter Greenberger, the site’s Washington sales director, is tasked with […]
How Many Campaign Vendors Have Been Hit With Cyber Attacks? Itโs Likely More Than You Think
Cybersecurity scams continue to hitย major corporations,ย health systemsย and evenย luxury goods consumers. A dearth of recent headlines about the campaign industry would seem to indicate that consultants have been relatively unscathed by […]
PAC wants state approval for text donations
A Houston-based PAC is asking the Texas Ethics Commission to approve a proposal that would allow the committee to solicit text message contributions from donors in the state. The Federal […]
Shop Talk: The Art of Buying Time
They may not be household names, but next to every creative genius stands an equally skilled media buyer. This month’s group boasts wins in each of the last five presidential […]
A Test Run for AI Voiceover
Generative AI has, among other things, the power to create voiceover for campaign ads, which could help reduce firms’ production costs and improve efficiency. Major emphasis here on could.ย In […]
Gays and Lesbians Fight Back – and Win
Since the 1950s, legislative strategists for lesbian, gay, bisexual and transgender (LGBT) rights have triedto squeeze their message into an “accomodationist” framework, suiting up in ties and pearls to tell […]
Political Consultants Embrace AI, But Will Clients Pay for It?
Since the first accessible artificial intelligence chatbots hit the public six months ago, machine learning has taken over the national conversation with the relentless pace of a Terminator chasing Sarah […]
Privacy Policy
Nov 20, 2023 Summary We collect your data (specifically outlined below, but generally basic information about you in a professional context, such as email, company name, etc) strictly to provide […]
It’s the Econovid, Stupid
A lot happened between March 16th when the White House announced the 15 Days to Slow the Spread and the April 16th announcement of guidelines for Opening Up America Again. […]
What Will Win in 2020: Polling or Social Listening?
As we get closer to 2020, campaigns are struggling with how to effectively gauge voter opinion and tap into popular sentiments. Could a trending Twitter topic, or Instagram hashtag clue […]
Keeping the Money Coming
As campaign spending numbers rocket off into the stratosphere, political fundraisers are expected to keep the engines stoked with a steady flow of money. But how do you increase your […]
Charting a Future for the Polling Industryย
Two pollsters โ one Democrat and one Republican โ on whatโs wrong with contemporary public opinion polling and how it can be fixed.ย
6 Steps Consultants Can Take to Guard Against Cyber Threats
The recent security lapse where Deep Root Analytics left 198 million voter profiles on the internet without security and free for anyone to download is a stark reminder that campaigns […]
Tech Bytes: Your website isn’t a Facebook Page
While preparing a recent training for prospective candidates, I had the "pleasure" of going through a bunch of campaign websites to look for examples of good and bad practices. The […]
Pro-Bono Work and โClean Designโ in the Campaign Space
Megan Magray doesnโt think of herself as a political designer. The New York-based co-founder of Agitprop Collective, a small group of creatives working for clients on the left, works primarily […]
Managing a Campaign in 2024
The role of manager is taking on nuances it never had. Several managers who spoke with C&E over the past several months described how staff today are, simply put, a […]
Could ’24 Lead to a First-Time Candidate Boom?
At least one candidate training school is bracing for a flood of applicants post-2024. Leadership at the The Campaign School at Yale University (TCSYale) believe that regardless of the outcome […]