Many campaigns and consulting shops are now following a familiar playbook to ramp up their digital efforts for 2018. Chances are good they’re using the same set of software to […]
Shop Talk: A Rapidly Shifting Media Landscape
This issue's Shoptalkers: Rob Aho, partner at the Republican media frm Brabender Cox; JJ Balaban, partner at the Campaign Group; Shannon Chatlos, digital director at Strategic Partners & Media; Jon […]
5 Ways to Use P2P Texting Successfully
Text messaging is the quickest and most effective way to get voters to take action, whether youโre trying to get them to the polls, raise funds, or simply spark conversations. […]
72 Hours Is So 5 Years Ago
If you haven’t started your GOTV push, you’re already late…When it comes to getting out the vote, 72 hours just doesn’t cut it anymore. Five years ago, the GOP’s meticulous […]
8 Compliance Pitfalls Facing PACs
While Super PACs and so-called dark money groups are the talk of the town, traditional PACs still play an important role in federal campaign finance. Because of that importance, the […]
Down Home Digital: Staying Online
You’ve won (or maybe you lost – but you want to stay politically active). First enjoy the moment and reconnect with your family. But also take a break from picking […]
A crash course in digital strategy
Finding your voters online is one thing, but what’s the best way to motivate those voters to engage with your candidate and cause? No matter the size of your race, […]
Big Challenges Lie Ahead for Harris Campaign
President Biden’s decision to not seek reelection and instead endorse Vice President Kamala Harris appears to have re-energized the Democratic Party, which has struggled with aย historically high enthusiasm gapย relative to […]
Trump Altering Consultantsโ Business Tactics
A growing number of firms are now offering their services for free as public outrage builds over President Trump’s executive actions. In fact, the latest gratis service was inspired by […]
Don’t get burned by the press
You don’t have to be Anthony Weiner to feel the media is not exactly on your side. But here’s the thing: Most journalists aren’t out to get you, either. They […]
Making Your Campaign Site Work for Mobile
In the summer of 2014, total activity on smartphones and tablets accounted for 60 percent of Americans’ digital media time, according to comScore. Given how fast the migration to mobile […]
2010 Democratic Rising Stars
The 2010 Rising Stars | Democrats | Republicans | Nonpartisan & International John Balduzzi, 31, Democrat Political Director, Kennedy Communications Growing up in Syracuse, New York, John Balduzzi knows what […]
Why Facebook Shouldnโt Be Your Down-Ballot Pollster
Digital consultants are making a play for down-ballot campaignsโ polling budgets. Theyโre now pitching Facebook and Twitter as ways to gauge votersโ opinions on issues and candidates. In reality, social […]
Shop Talk: A formula for reaching Latino voters?
For now, Democrats lead the way when it comes to appealing to Latino voters, but these four strategists say neither party has nailed it just yet. This issue's shoptalkers: Adrian […]
Campaign Dimensions: 1-D Strategies
This is the second in a four-part series in which Alan Rosenblatt, Ph.D., explores various “dimensions” of online campaigning and the strategies that each dimension requires. Part one appeared yesterday. The […]
Cope Management, Inc. – VOโ Express
At Cope Management, we take pride in representing voice-over artists from all political affiliations, ensuring that your projects can cater to diverse audiences. With over thirty years of experience, we […]
Mastering the Mystery of SEO
Being an incumbent has its advantages. Donors know you. The media knows you. Constituents know you. Even Google knows you. And sometimes, that’s where the trouble starts. The search giant […]
2017 Reed Award Finalists
Congratulations to the 2017 Reed Awards finalists. The winners will be announced at The Reed Awards Conference at the Aria in Las Vegas on February 16-17. Book your tickets to join us here. Below […]
Shop Talk: Surfing the new digital channels
Our Shoptalkers: Austin James, digital director for CMDI, a Republican finance services platform; Brian Ross Adams, an online branding and social media marketing consultant; Catherine Geanuracos, CEO of New Economy […]
FEC Enforcement: A Primer
The dust has settled and another campaign is over. Or is it? If you were one of the unlucky ones who had an FEC complaint filed against you, it isn’t […]
A Digital Directorโs Guide To Facebook Messenger
Messaging could be the answer to campaigns’ declining email open rates. Yes, those 160-character text messages, abbreviated stanzas in Facebook Messenger, and emoji-laden replies from iMessage. That kind of messaging. […]
Poll Party: How Campaigns and Groups Can Boost GOTV
The following is an edited excerpt from Donald P. Green and Alan S. Gerber's Get Out the Vote: How to Increase Voter Turnout, available for pre-order in its fourth edition Aug. […]
How New Hampshire Voters Pick a Winner
There comes a time during every campaign cycle when voters have to actually make up their minds. In some cases that happens early on. But for many voters it’s the […]
Testing The GOP’s Litmus Test
Recently Mr. James Bopp, accomplished GOP ballot access attorney and Republican National Committeeman from Indiana, unveiled a litmus test for GOP candidates to be voted on by the full committee […]