Digital Advertising Archives - Page 4 of 11 - Campaigns & Elections

DSPolitical’s Optimal Leans Into Self-Service With New Ad Platform

Want to Target Diverse Communities Well? Consultant Choice Matters

8 Predictions for Political Consulting In 2024

Data Privacy Laws Are Restricting Marketers’ Ability to Target by Ethnicity as the U.S. Electorate is Diversifying

How Campaigns and Groups are Approaching Risk in Their Creative

Growing Space for Smaller Players in the Democratic Tech Market?

Staff Shake Ups At Two Big Democratic Tech Companies

Getting Young Voters to the Polls Isn’t as Simple as All Digital All the Time

Democratic Firm SKDK Adds to Its Digital Roster

The Premium Inventory Frequency Trap?

Doing More With Less in ’24

3 Things Silicon Valley Doesn’t Understand About the Campaign Business

AI’s Role in Video Editing

A New Firm Aims For Creative That Entertains and Persuades

The Road Not Taken: Experimentation Or Tried-And-True Tactics?

Why Today’s Digital Ad Supply Should Follow the Farm-to-Table Produce Journey

Facing a More Diverse Electorate In ’24, Democratic Consultants Are Working to Test Drive Media Strategies

Will Campaigns Catch Up To Brands When It Comes To Dynamic Creative?

How Digital Strategists Chase Engagement With Their Creative

Call Your Lawyer or Call Your Consultant? Rise Of Data Privacy Laws Will Cause Headaches For Campaigns

How One Dem Firm Tapped Influencers To Help Sway Wisconsin’s Supreme Court Election

AI and Political Campaigns: Let’s Get Real

Digital Video CPMs Reveal Mixed Messages For Buyers