Media Buying Archives - Page 5 of 6 - Campaigns & Elections

Creative Insights: Storytelling Fundamentals, Ad Lengths, and Where Radio Still Fits in the Mix

Why You Should Ask Your Media Buyer About Their Nielsen License

Media Buyers Are Ready for Anything In the Hunt for ’22 Eyeballs

The Questions to Ask Your Media Buyer in ’22

Learning from the Biden Team’s Local TV Strategy

Digital Options Will Give Linear TV a Run for Its Money in ’22

Creative Insights: What Does the Future Look Like for Political Buyers and Media Shops?

Finding TV Ad Efficiencies In the Midterm Year

How Political Buyers Are Measuring Viewership in ’22

Why Roku Is a Platform To Watch For Political Marketers

The Pandemic Changed Political Media Production. Most of Those Changes Are Likely to Last

Ad Spending Report Projects $9 Billion for Midterms, Shows Growth in Down-Ballot Digital

Content Case Study: Countering a ‘Defund the Police’ Attack

Podcasts Are the (Mostly) Untapped Political Ad Platform You’re Looking For

Digital Consultants Brace For ‘Brave New World’ Shaped By Privacy Push, Broader Targeting

Joe Slade White Remembered As Mentor, Ad Maker And Creative ‘Genius’

Digital Is Not a One-Size-Fits-All Strategy

The Political Out-of-Home Ad Market

As OTT/CTV Lures Ad Dollars, Challenges Loom For Political Media Buyers

4 Questions Political Media Buyers Need to Ask

Creating a TV-Ready Spot for Digital

After 2020, Media Strategists Say the Ad Playbook Has Expanded

Former Sanders Consultants Launch Media Firm

Industry Predictions for 2021: A Long Way From Normal