The perils of experimental design

  • Oct 16, 2014

Experimental designs are like asking a Genie for a wish. You’ll be sorry if you don’t word it carefully. Let’s say we want to know whether cable ads targeting specific segments of the population or online...

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Obama-style modeling down the ballot

  • Oct 13, 2014

New Jersey pundits called our opponent a shoe-in. Early polling from veteran lawmaker Linda Greenstein’s campaign showed her with a 10-point lead. But microtargeting of voters gave our candidate, Assemblywoman...

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Cashing in on campaign memorabilia

  • Oct 09, 2014

About five years ago, I looked at the chachkies accumulating from my time on the trail. I had old literature, buttons, and signs. I decided it was time to either organize it or get out the trash bags....

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The good, the bad and the ugly of GOTV

  • Oct 07, 2014

It’s easy to have a love-hate relationship with get out the vote tactics. We have all heard crazy GOTV stories, and just like the movie “Groundhog Day,” these bad GOTV tactics tend to repeat themselves across...

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Training vets for the campaign trail

  • Oct 06, 2014

Public confidence in Congress is at historic lows. Gallup’s most recent tracking numbers show only 7 percent of Americans place either “a great deal” or “quite a lot” of confidence in Congress, and we think...

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