Waking the sleeping Hispanic giant

  • Oct 21, 2014

Fifteen years ago, I drove a crew of college students from Fresno north through California’s Central Valley to Dos Palos, a sleepy farming town surrounded by cattle pastures and almond groves. Our goal...

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Campaigns look to more cost-effective direct mail options

  • Oct 20, 2014

More than $150 million. That’s how much campaigns, party committees and outside groups spent on political direct mail in the 2014 cycle—just through the end of August—according to a recent analysis by Politico...

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Digital consultants: Online ad scarcity a myth

  • Oct 17, 2014

The scarcity of online ad inventory has been greatly exaggerated. That’s what several digital media strategists told C&E in the wake of a New York Times report that prompted a flurry of interest in the...

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The perils of experimental design

  • Oct 16, 2014

Experimental designs are like asking a Genie for a wish. You’ll be sorry if you don’t word it carefully. Let’s say we want to know whether cable ads targeting specific segments of the population or online...

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Obama-style modeling down the ballot

  • Oct 13, 2014

New Jersey pundits called our opponent a shoe-in. Early polling from veteran lawmaker Linda Greenstein’s campaign showed her with a 10-point lead. But microtargeting of voters gave our candidate, Assemblywoman...

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