New Firm Focus: Echelon Insights

  • Aug 18, 2014

Eric Cantor’s loss may be Patrick Ruffini and Kristen Soltis Anderson’s gain. The young digital strategist and pollster launched Echelon Insights in the wake of the former House majority leader’s primary...

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The political startup's rocky road

  • Aug 17, 2014

People think launching a campaign startup in Washington, D.C. is easy. It’s where the money is, after all. And most national spending decisions are made in buildings along K Street or around the U.S....

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Movers & Shakers: Martha McKenna

  • Aug 14, 2014

Martha McKenna is a partner at the Democratic media firm McKenna Pihlaga. C&E: What if we told you that campaign ads are boring and fewer people are paying attention to them? We hear that a lot.McKenna...

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Searching through the attack ads

  • Aug 12, 2014

Campaigns invest in digital marketing because it is the most targeted and measurable way to reach potential donors, volunteers, and most importantly—voters. Even in 2014, the share of a campaign’s advertising...

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Is Twitter ruining young press operatives?

  • Aug 11, 2014

Inside a campaign war room on a recent primary election night a young press operative announced in a town crier’s voice: “This is blowing up on Twitter right now.” I actually wasn’t really there, but I’m...

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Getting campaigns to pay up before it's too late

  • Aug 10, 2014

Whether your campaign wins or loses, the game is far from over after election night. Campaign consultants and vendors have plenty of loose strings to tie up before calling it a day, and it’s not always...

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4 fundraising questions to ask before you run

  • Aug 07, 2014

Margaret Thatcher, shortly after becoming Britain’s first female prime minister in 1979, was asked whether her policies risked increasing the gap between the rich and poor in the United Kingdom. It was...

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How to think like a journalist

  • Aug 03, 2014

If your campaign’s crisis management plan doesn’t include an effort to build a trusting relationship with the media, you need to revisit it. Working with reporters you trust will repeatedly prove valuable...

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Facebook kills a grassroots tool

  • Jul 30, 2014

Facebook recently announced a grassroots murder. The culprit? A change in the way Facebook apps interact with the company’s vast amount of data on individual users. The victim? For the past couple of...

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Why the best data in the world won't win you an election

  • Jul 27, 2014

Nowadays we talk about data as a solution to the problem of winning elections. It isn’t. Data is an object, not a technology, and objects by themselves do not solve complex problems. Technology does....

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