An in-house digital staff or outside consultants?

  • Jun 22, 2015

The answer to this all-important question depends on a number of factors: the type of campaign you're running, how big of an investment you're making in digital, and what sort of digital outreach you're...

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Pollsters brace for industry fallout from FCC ruling

  • Jun 18, 2015

Some pollsters got the harsh news they were bracing for Thursday when the FCC voted to approve new rules that further restrict their ability to reach voters for survey research. Despite a vigorous...

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What down-ballot campaigns can learn from Hillary Clinton

  • Jun 18, 2015

Hillary Clinton is no stranger to criticism of her politics, credibility, her family’s foundation or even her fashion sense. But after the launch of her campaign, a new line of attack was opened up....

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Tech Bytes: The digital benefits of a crowded republican field

  • Jun 17, 2015

The vast array of Republicans vying for their party’s presidential nomination provides plenty of fodder for comedians, but it could also yield a long-term digital boon for the right. With so many campaigns...

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Study tells pollsters: Call more cellphones

  • Jun 16, 2015

Pollsters must abandon their traditional methodology or risk survey inaccuracies like they had in 2012. That’s according to Ole Forsberg and Mark Payton, professors in the department of statistics at...

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