CTV Archives - Campaigns & Elections

Case Study: Finding the CTV Frequency Sweet Spot for Political Campaigns

The Real Waste in Political Media Buying

The $10 Billion Midterms: New Forecast Shows Surge in Ad Spend

Closing the Gap Between Political Data and TV Activation In Minutes, Not Days

To Reach Persuadable Voters, Look to CTV: Report

The 2026 Midterms Are Where AI Meets the TV Ad

With CTV Midterm Spending Set to Top $2.9 Billion, Transparency Becomes Non-Negotiable

Ad Tech Firm Ampersand Launches New Political CTV Platform

Why Democrats Must Treat CTV as the New Political Battleground

Video Ad Spending to Set Record for a Midterm Cycle in 2026

DIRECTV Launches New Platform For Political Advertisers

Why Midterm Campaigns Will Need a Context-First Video Strategy

Political Advertising Could Weigh on Broader Media Market in 2026

Political Ad Spending Expected to Hit Nearly $11 Billion in 2026

Political Advertisers Are Falling Behind on Digital, Report Finds

The Dead Persuadable Voter Theory

Why You Can’t Afford to Pause Ad Dollars in Unpredictable Times

5 Things Political Advertisers Should Be Doing In 2025 and Beyond

‘A Bloomberg Console’ for Campaigns: Firms Unveil Ad Data Tool

Report: Programmatic CTV Spending Doubled in 2024

The Streaming Services on Political Advertisers’ Wishlists

Democratic Firm Unveils ‘Resistance Toolkit’

Is Cable The Biggest Loser of 2024?

The GOP Needs A Strategic Overhaul – Regardless Of What Happens In November