Media Buying Archives - Campaigns & Elections

Finding the Voters a Linear-Only TV Buy Missed

Advertising Operations Will Be Key For Winning Campaigns In ‘26

Why 2026 Demands More Than a Set-and-Forget Strategy

Are Podcast Ads Worth It? Two Political Media Buyers Weigh in

Election Briefing: Time is Money and Attention is Scarce. Why Media Buyers Say Chasing Every Screen Won’t Win in 2026

Political Ad Overexposure is Burning Out Voters, Survey Finds

Political Parties Boast Renewed Influence in Campaign World

Political Ad Spend Is Surging and Redefining the Media Sphere

2026 Will Be the Most Expensive Cycle Ever, New Estimates Show

Political Advertisers: Find the Balance Between Data and Intuition

The Real Waste in Political Media Buying

The $10 Billion Midterms: New Forecast Shows Surge in Ad Spend

Closing the Gap Between Political Data and TV Activation In Minutes, Not Days

To Reach Persuadable Voters, Look to CTV: Report

The 2026 Midterms Are Where AI Meets the TV Ad

With CTV Midterm Spending Set to Top $2.9 Billion, Transparency Becomes Non-Negotiable

A Voice Talent Agency Shut Down. Its Owner Says AI Bears Blame

Ad Tech Firm Ampersand Launches New Political CTV Platform

The Ad Network Building a ‘Collective’ of Dem-Aligned Brands

Why Democrats Must Treat CTV as the New Political Battleground

Video Ad Spending to Set Record for a Midterm Cycle in 2026

DIRECTV Launches New Platform For Political Advertisers

How Podcasts Shaped the 2024 Race – and What it Means in 2026

Why Midterm Campaigns Will Need a Context-First Video Strategy