Media Buying Archives - Page 2 of 5 - Campaigns & Elections

Mark McKinnon Wants To Answer A Question That Could Decide The Outcome of 2024: What’s Gen Z Thinking?

What Ad Saturation Means For Your ’24 Media Strategy

The Biden Campaign’s Media Splurge Has Buyers Watching Closely

What Watching the Masters (and Other Sports) Says About Your Politics

Avoiding the CTV/OTT Inventory Squeeze

Sell-side Talent Installed At Top GOP Ad Buying Shop

Are All Ad Impressions Created Equal?

Hot Takes Digital Advertising Edition: What’s Overrated For 2024

Conquesting At Scale With New CTV/OTT Offerings

New Tools Aim to Make Media Buyers’ Lives Easier as a Record ’24 Ad Spend Looms

Streamlining Political Advertising with Meta-DSP Technology

Want to Target Diverse Communities Well? Consultant Choice Matters

Capitalizing on CTV Growth in 2024

The Premium Inventory Frequency Trap?

Facing a More Diverse Electorate In ’24, Democratic Consultants Are Working to Test Drive Media Strategies

More Streaming Means Campaigns Will Have a Challenge Hitting Their Audiences On Live Sports In ’24

No Reservations: Why Campaigns Need to Bust the Early Booking Myth

Political Media Buyers Are Waiting On a Decision From Netflix

The Lost Art of Storytelling in Political Creative

Digital Video CPMs Reveal Mixed Messages For Buyers

Content Demands and the Media Impact of a Competitive GOP Primary

A Creative Lesson From 2022: Ad Makers Must Prepare For the Unknown

3 Questions for Cheryl Hori of Pacific Campaign House

15 Consultant Predictions For 2023: Where Do We Go From Here?