Articles - Campaigns & Elections

2024 Revived the Question: Do Campaigns Still Matter?

The Post-Election Polling Picture and Who Won the Podcast Audiences

Unpacking Influencer Strategy In ’24

Media Buyer’s Hot Take On ’24: It’s Not The Message, It’s the Medium

The Digital Advertising Winners and Losers of ’24

How Influencers Helped Republicans Win and What Democrats Can Do About It

Too Close to Call? The Manager’s Post-Election Playbook For Races Still Outstanding

The 8 Big Questions For Pollsters as 2024 Draws to a Close

Early Lesson From 2024: (In-Language) Words Matter

Why AAPI Voters Could Be the 2024 Election’s Game-Changers—and What Candidates Must Do to Win Them

New Report Reveals Massive Cybersecurity Risk to Campaigns

A Left-Field World Series for Election 2024

You Call That An Ad Blackout? Consultants Shrug Off Alphabet’s Post-Election Restrictions

The GOP Needs A Strategic Overhaul – Regardless Of What Happens In November

Is a Lack of Competition to Blame for GOP Fundraising Woes?

AI is Helping Candidates Decide On Runs for Higher Office

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

How One Consultant Aims to Break Free From the Election Cycle to Win Big

Seasonal Affective Disorder Hits Consultants Different

Innovative GOTV Mobile Phones Solutions That Will Decide the 2024 Elections

Election Briefing: Getting out the Vote in 2024: Mobilizing Supporters From Early Voting to Election Day

Billboards and Other OOH Inventory Await Last-Minute Ad Spend

Don’t Worry Donors, Fundraising Email Remains a Human Pursuit — For Now

GOP Strategist: ‘Election Integrity’ Can’t Eclipse GOTV in Tight Contests