Digital Advertising Archives - Page 2 of 11 - Campaigns & Elections

CTV Has Come into Its Own; Campaigns Better Be Ready

Getting Your Data Game Right in 2024

Contextual Data Vendors Offer Media Buyers a Solution for the ‘Vibes’ Election

Coming to Your Screens This Fall? A Digital Battle Like No Other

4 Ways to Effectively Target AAPI Voters

How Campaigns Can Hide Their Digital Ad Buys

Vendors Seize On DNC As Marketing Opportunity For New Products

Political Ad Industry Increasingly Turns Inward For New Solutions

Vendors See Opportunity for Campaigns in AAPI Voter Targeting

Solving the Ad Saturation Problem

Latino Voters Are a Big Cohort in ’24, and GOP Firms Are Taking Note

Yes, We’re Living in ‘Interesting’ Times. Here’s Why It’s a Challenge for Down-Ballot Candidates

Ever Heard Of Bid Shading? It Could Help You Win Digital Inventory At A Discount Price

Optimum Media: Connecting Political Campaigns to Voters with Precision and Impact

AdImpact Revises Total Media Spending Upward By $500 Million

The Presidential Debate Viewership Data Highlights the Current Media Divide

Digital Media Consultants Find a Surprising Source of Calm In a Chaotic Cycle: The Ad Delivery Experience

Mark McKinnon Wants To Answer A Question That Could Decide The Outcome of 2024: What’s Gen Z Thinking?

Non-profit Tech Vendor Looks To Expand Down-Ballot Tools With New Collaboration

What the Trump Verdict Could Mean for Your Digital Strategy

Some Don’t Expect Presidential-Level Innovation This Cycle

Making the Right Hires For Your Digital Team

An Open Letter to Digital Publishers