TV+Media Buying Archives - Campaigns & Elections

Publicis Bought Advertising’s Switzerland. Now Comes the Bill.

Political Advertisers: Find the Balance Between Data and Intuition

The New Swing Voters Aren’t Just Demographics. They’re Fans

The Real Waste in Political Media Buying

The $10 Billion Midterms: New Forecast Shows Surge in Ad Spend

How YouTube Wins Close Election Races

To Reach Persuadable Voters, Look to CTV: Report

AI Disclaimers on Campaign Ads Are Sowing Mistrust, Study Finds

The 2026 Midterms Are Where AI Meets the TV Ad

AI Platform Rolls Out New Tracking Features for Digital Video

How One Ad Maker is Thinking About AI and Campaign Creative

Ad Tech Firm Ampersand Launches New Political CTV Platform

The Ad Network Building a ‘Collective’ of Dem-Aligned Brands

Why Democrats Must Treat CTV as the New Political Battleground

Video Ad Spending to Set Record for a Midterm Cycle in 2026

DIRECTV Launches New Platform For Political Advertisers

How Podcasts Shaped the 2024 Race – and What it Means in 2026

‘A Parody Tool’: How FP1’s New Creative Head is Thinking About AI

How the Influencer Economy is Shaping Political Creative

Political Advertising Could Weigh on Broader Media Market in 2026

Four Campaign Veterans Weigh in on How Politics Has Changed

Consumers Are Warming Up to Digital Ads and AI, Report Finds

How Tech, Money and Culture Are Shaping the Future of Politics

How the Business of Politics Became a Multi-Billion-Dollar Industry